You might recall I recently launched my Expressive Art Homewares range.
This was a great success for me, in terms of sharing my work affordably and seeing my Art on products. I loved having a range I've always dreamed of!
Except there was a BIG elephant in the room ...
Using this print-to-demand service, I had no access to who bought my products, nor could I set my own prices ...
I thought that sharing my Art with you would offset the fact that I earned only 10% commission ($2.20) on the sale of a tote bag or throw pillow. This would be okay if I was selling to the masses but that's not what I'm about. I want my customers to feel connected with me and special, and for my Art business to feel the same.
I'd overlooked how important this was to me.
So, as much as I love this range, I have to let it go. It's time, I deserve it, and I want my personal connection back with all of my customers - with you.
Thank you for those of you who supported this recent venture and shared your purchases with me. I am lucky I have such a wonderful following and that you value personal connection as much as I do!
In letting go of this I can now offer new products that are still beautiful and inspiring, but 100% rooted in personal connection ... here's to heartfelt new directions!